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Riga eSIM

Riga: Art Nouveau capital on the banks of the Daugava

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The guide

Riga, the largest city in the Baltics, blends eras. The Old Town (Vecrīga), UNESCO-listed, lines up cobbled lanes, Gothic and Baroque façades, the rebuilt House of the Blackheads, St Peter's Church with its 123-metre spire, and the Three Brothers, the city's oldest stone houses. Beyond stretches Europe's largest concentration of Art Nouveau, focused on Alberta Street and around, where every building competes in carved masks, sphinxes and faces. For local atmosphere, cross over to Miera iela, dubbed the world's most « hipster » neighbourhood, or explore the Central Market. On foot or by tram, Riga reveals itself between history, design and cafés.

In Soviet times, Riga often doubled for the West on screen. The cobbled lane Jauniela, in the heart of the Old Town, played Baker Street in the celebrated series « The Adventures of Sherlock Holmes and Dr. Watson » (1979-1986) by Igor Maslennikov, regarded as one of the most faithful adaptations of Conan Doyle; the house at 20 Jauniela stood in for the detective's lodgings.

Beside St Peter's Church, a 1990 sculpture shows the Town Musicians of Bremen peering through an « Iron Curtain », a nod to the freedom regained at the end of the Soviet era. Legend says you should rub the donkey's nose to make a wish, which has left it polished and gleaming.

To eat like a Latvian, dive into the Central Market, set in five former zeppelin hangars, and try smoked fish and local cheeses. Then head to Miera iela, the city's most bohemian street, for a homemade coffee; keep the tram route to hand with a data eSIM to hop between districts.

Must-see

Old Town (Vecrīga)
A UNESCO-listed historic core of cobbled lanes and Gothic and Baroque architecture. Home to the House of the Blackheads, the Three Brothers and Jauniela lane, which doubled for Baker Street on screen.
Art Nouveau District (Alberta Street)
Europe's largest Art Nouveau ensemble, concentrated on Alberta Street: façades covered in masks, sphinxes and carved faces. The Riga Art Nouveau Centre can be visited inside a restored period apartment.
Riga Central Market
One of Europe's largest markets, housed in five former World War I zeppelin hangars. Smoked fish, cheeses, pickled vegetables, honey and bread; ideal for tasting Latvian food on a budget.
St Peter's Church
An eight-century-old church whose spire reaches 123 metres. A lift carries you to the observation platform for one of the finest views over Riga's rooftops and the Daugava.

Good to know

The best period runs May to September, mild and lively; winter is cold but the Christmas market lights up the Old Town. The centre is walkable, and a dense network of trams, trolleybuses and buses serves the outer districts, with cheap fares. Tip: the Old Town and the Art Nouveau district link up easily on foot in about twenty minutes. On connectivity, Latvia offers excellent 4G/5G coverage and widespread free wifi in cafés and the Central Market. A data eSIM remains handy for navigating between the Old Town, Miera iela and the far bank of the Daugava.

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