Riga has more Art Nouveau buildings than any other city in the world — the BBC even shot its “War & Peace” (2016) here.
Tradition holds that the very first decorated Christmas tree was raised on Riga's square in 1510.
Riga's Central Market fills old Zeppelin hangars. An eSIM helps: Bolt in town, the train to Jūrmala's beaches (30 min) and reviews of the market stalls.