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👜 Luxury
Italy: elegance, handmade
Italy dresses the world with hand-finished elegance. Gucci, Prada, Versace, Armani, Bottega Veneta, Valentino, Fendi and Ferragamo all trace to Italian ateliers, and Milan is the showcase. The « fashion quadrilateral » around Via Montenapoleone — regularly ranked the world's priciest shopping street — gathers the flagships. Florence guards Gucci's and Ferragamo's roots, each with a dedicated museum, while Rome's Via Condotti glitters beside the Spanish Steps.
Gucci, Prada, Versace, Armani, Bottega Veneta, Valentino, Fendi, Ferragamo: Italy dresses the world. Milan is its showcase, around the «fashion quadrilateral».
Milan's Via Montenapoleone is regularly ranked among the most expensive shopping streets in the world.
Must-see: Milan's fashion quadrilateral and Gucci's Florentine roots. With a data eSIM, compare boutiques and translate every label.
Shop Milan's quadrilateral midweek, then visit Florence's Gucci and Ferragamo museums. With a data eSIM, compare boutiques, translate every label and book museum tickets ahead.
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