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Luxury — 🇯🇵 Japan

Japan: the pearl and the avant-garde

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Japan blends precious tradition with radical creation. Mikimoto, whose founder produced the first cultured pearl in 1893, still anchors Tokyo's Ginza, where its glass-faceted flagship reopened in 2017. The district is the country's luxury showcase, lined with the flagships of Chanel, Dior and Hermès and crowned by the 1932 Wako clock tower. Avant-garde houses Comme des Garçons, Issey Miyake and Yohji Yamamoto give Japanese design its global edge.

Mikimoto, Comme des Garçons, Issey Miyake, Yohji Yamamoto: Japan blends precious tradition with radical creation. Ginza, in Tokyo, is its showcase.

In 1893, Kokichi Mikimoto produced the world's first cultured pearl, revolutionising jewellery.

Must-see: the Ginza district in Tokyo. With a data eSIM, translate the boutiques, find addresses and book in real time.

Must-see

Ginza, Tokyo
Japan's luxury showcase along Chuo-dori; flagships of Chanel, Dior and Hermès.
Mikimoto flagship, Ginza
Pearl house's HQ; current 2017 building has a façade of ~40,000 glass pieces.
Wako, Ginza
1932 Hattori (Seiko) building; its clock tower is Ginza's signature landmark.
Comme des Garçons, Aoyama, Tokyo
Rei Kawakubo's flagship anchoring Aoyama's avant-garde fashion strip.

Good to know

Visit Ginza late afternoon, when Chuo-dori goes car-free on weekends. With a data eSIM, translate the boutiques, find addresses across Aoyama and reserve in real time.

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