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🎬 Pop culture
South Korea: the empire of K-pop
South Korea turned pop culture into a national export engine. Gangnam concentrates the K-pop universe, from glossy agency headquarters to fan-built shrines, while Hongdae's clubs and busking streets feed the underground scene. K-dramas, webtoons and esports complete a hallyu wave that travels worldwide. Fans trace idol footsteps along statue-lined streets, queue for pop-up exhibitions and merchandise stores, and time visits to comebacks and music-show tapings. Seoul rewards…
BTS, BLACKPINK, K-dramas, video games: the Korean «hallyu» has conquered the planet from Seoul and the Gangnam district.
Psy's «Gangnam Style» (2012) was the first video to pass one billion views on YouTube.
See Gangnam and the K-pop agencies in Seoul. With a data eSIM, find the spots, translate and stream in real time.
Catch a free music-show taping or a comeback week, then explore Gangnam and Hongdae on foot. With a data eSIM, translate signs, map agency buildings and stream live in real time.
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